Definitions:
Typography - Is the art and the
way of doing things to make a written piece of language that appeals to the
audience and also stands out. The way of selecting is by selecting typefaces,
point size, line length, line-spacing, letter-spacing and adjusting the spaced
within letters pairs.
The first main
typography that is seen in a film is at the beginning when the opening credits
show the font. This will usually relate to the theme and tone of the film that
the audience are about to watch.
Tag line-
A common expression or saying used in advertising or
the punch line of a joke. This usually means that the expression will be easily
remembered. I have provided some examples below of 3 famous films in which
there are also quotes which they believe is their 'tag lines'. Taglines are
usually kept simple as this means that there is more of a chance for the quote
to be remembered. They are also placed underneath a picture as this will also
link in with the tagline that has been chosen. However the main idea for a
tagline is that it has to be dramatic as this will be more memorable.
Technical codes-
Technical codes are all the ways in which equipment is used to tell the
story in a media text, for example the camera works in a film.
TECHNICAL CODES includes
· Sound – diegetic and non diegetic
· Any ambient noise
· Voiceover
· Music
· Shots – range of shots and why they’re
used – wide shots? Close ups? High/low angle shots?
· Any camera movement
· Editing – the way scenes change from
one to the next
· The pace of the text – fast? slow? why?
· Lighting
· Mise en Scene – what’s in the shot.
Iconography-
The visual images and symbols that are used in which portrays a subject,
movement or ideals.
This also means that the audience would be able to analysis the
image. Iconography is a very important aspect of the genre as this means
the audience would expect to see certain features. For example in a horror
movie the audience would usually expect to see a lot of darkness, objects
moving and then a lot of jumpy scenes.
Levi-strauss- theory of binary
opposites-
Levi Strauss was a French anthropologist who lived in the early
1900's. Levi believed that the way we understand certain words depends not so
much on any meaning themselves but they directly contain much more understanding
of the difference between the word and its ‘opposite’ or as it’s called ‘binary
opposites’.
Roland Barthe-
He was a French literary theorist, philosopher and critic. Roland explored a diverse range of fields and he influenced the development of schools. Barthe said that texts may be 'open' or 'closed'
Roland came up with 5
codes, these are called
- The Hermeneutic
Code
- The
Enigma/Proairetic Code
-The Symbolic Code
-The Cultural Code
-The Semantic Code
-Narrative theory of enigma ;
refers to any element
in the story that is not explained and therefore,exists as an enigma for the
audience, raising questions that demand explication.
It
also relates to how the tension is built up meaning the audience are left
having to guess what happens next.
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