Codes and Conventions of 'The Expendables' movie

'The Expendables' was released on the 13th August 2010. The synopsis of the film is Mercenary leader Barney Ross (Sylvester Stallone) and his loyal men take on what they think is a routine assingement: a convert operation to invade South American country of Vilena and overthrow its dictator. But they are then soon to learn that the job will be a suicide mission and they must choose between redemption or the destruction of their brotherhood.   https://www.google.co.uk/#q=what+is+the+expendables+about 

Narrative: The film seems to be very typical as a team of highly trained mercenaries attempt to take down the dicactor of Vilena- as the film goes out the amount of violence seems to increase along with the non-digetic music becoming more and more tense. The film is also following the typical action genre of their being a fallout between the loyal men. It is also obvious that the film is action as throughout the trailer there is many weapons being used such as guns.

https://prezi.com/yie1obmwgvyh/codes-and-conventions-of-the-expendables-action/ 

The first thing we see on the trailer is an establishing shot of the 'appropriate for all audiences' this means that all ages are allowed to watch the trailer and then the film. This would have been done as it means a larger audience would be viewing the trailer meaning that the film company would not be missing out on any category of people and the company will also have a higher chance of making a bigger profit. The establishing shot is also green- this means that anyone can watch this trailer however sometimes there can be two film trailers where one will have a red background. This means that the trailer is for more mature audiences so will not include any immaturity that is shown in the all audiences trailer.

The main institution for the film is 'Lionsgate'. Lionsgate is a Canadian American film production studio. It is the largest and most successful mini-major film studio in North America. It focuses on foreign and independent films and has distributed various commercially successful film series. Another institution that helped produce the film was 'Millenium'

The film was written by David Callham and Sylvester Stallone and directed by Stallone. Stallone was also the lead role throughout the movie. At the end of the trailer is also have a picture with names of people that are involved in the film itself. This could help bring in a large audience of people as if they see someone that they recognise then they are more likely going to watch the film.

https://en.wikipedia.org/wiki/Lionsgate_Films 

Voice Over- At the beginning of the film there is a voice over, this automatically is creating suspense for the audience as it sounds like the characters are in the unknown. However for the rest of the trailer it is little snippets of the film that has all been put together. But the effect of a voice over is that it straight away grabs the audience attention.

Digetic and Non Digetic Sound-  Throughout the trailer there is non diegetic and diegetic music that has been used. At the beginning of the trailer non digetic music has been used- this means that the characters cannot hear the music. However when the characters are fighting with their weapons this is when the music becomes digetic as the characters can hear the noise as well. There is also screaming and shouting in parts of the trailer which have an effect on the action trailer which has connotations of people being scared and fighting for their life as there is also a lot of fire and fighting throughout the trailer.

Binary Oppositions: 
In the trailer we see a good example of binary opposites when Mercenary leader Barney Ross and his loyal men try and take down the South American country Vilena. The trailer is showing the good people and the bad people as the Mercenaries try and help the people of Vilena where as the South American people are trying to destroy and kill everyone. This is a clear example of Levi Strauss binary opposite theory of good vs evil.

Romantic Subplot-
Towards the end of a trailer we can see a romantic subplot- this would have been placed here as all movies usually have a romantic subplot in them. They are used to capture the audiences heart and make them feel sorry for both of the characters. Especially in this trailer as it is shown that the female character is in a lot of danger meaning the audience will fall more in love with the male character as they will want him to save her from the danger she is in and survive.

Star Marketing-
Many famous Hollywood stars have been used in this trailer, this will straight away capture a huge audience of people who are already fans of the stars wanting to watch the movie. It would also mean that the fans may have very high expectations about whether or not the film will be good or not. One of the main characters in this film is Sylvester Stallone who not only is the main character he also helped write and direct the film as well.